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When the searchlight of world attention sweeps on, who cares?

As the world focuses its attention and compassion this week on Turkey and Syria, which were struck by earthquakes, it is worth remembering a lesson from previous disasters, both man-made and natural.

It is this: The true test of our engagement, empathy, and dedication will come not in the next few days, but in the next few months and beyond.

Why We Wrote This

The world gets transfixed by the issue of the moment, like earthquakes in Turkey and Syria, and then moves on. True commitment shows itself over months or more. Myanmar is an example of failure, Ukraine a model for success.

Few know this better than the people of Myanmar, the country formerly known as Burma, where a savage military coup unseated Aung San Suu Kyi two years ago this month. Initial worldwide outrage faded with time, even though a full-scale civil war is underway, and today only human rights groups are paying attention to what happens there.

The most powerful reminder of how much difference persistent international engagement can make is a major crisis where the West has stayed the course, so far, in defense of its values.

In Ukraine, foreign eyes have not turned away. Central to Russian President Vladimir Putin’s invasion plan has been an assumption – no doubt encouraged by the West’s short-lived outrage over Russia’s seizure of Crimea in 2014 – that outsiders would soon stop caring much about Ukraine.

And central to Ukrainians’ fears is the prospect that he could yet prove correct.

The earthquakes that hit Turkey and Syria this week have caused heart-wrenching devastation – and also inspired an international campaign to rush help to the stricken areas.

Yet this month’s grim second anniversary of a different disaster, caused not by nature, but by a military coup in the Southeast Asian democracy of Myanmar, suggests a cautionary lesson that applies to the earthquake response – and a lesson for the world’s news media as well.

It is this: The true test of our engagement, empathy, and dedication will come not in the next few days, but in the next few months and beyond.

Why We Wrote This

The world gets transfixed by the issue of the moment, like earthquakes in Turkey and Syria, and then moves on. True commitment shows itself over months or more. Myanmar is an example of failure, Ukraine a model for success.

The initial response matters. The scope for effective action is greatest early on, whether to right a political injustice or help people struck down by a force of nature. In earthquakes, it is especially critical. Very rarely are trapped survivors rescued after the first few days.

Yet in the media, and among governments, attention spans are short. Their focus soon shifts elsewhere and returns only fleetingly, in response to some new tragedy, or the simple dictate of the calendar on anniversaries of the original “headline” event. 

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