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Reflecting back Ramadan’s serenity

To the world’s nearly 2 billion Muslims, the holy month of Ramadan – celebrated this year from March 22 to April 22 – is a time for spiritual reflection, daily fasts, and acts of kindness. That’s hardly the impression given to the world by news every year of violent clashes during Ramadan between Israeli police and Muslim Palestinians worshiping at Jerusalem’s Al-Aqsa Mosque. Two years ago, the clashes led to an 11-day conflict with hundreds killed. This year, the violence has been less, yet it still taints the holiday’s reputation.

That may be changing – although not because Israelis and Palestinians are resolving their differences. Rather, non-Muslims in many parts of the world are honoring the celebration of Ramadan in different ways, reflecting back the spirit of inclusivity and generosity that Ramadan means to Muslims.

The clearest sign of this shift is commercial. Target, for example, now offers decoration kits for Ramadan and Eid al-Fitr, the holiday that follows Ramadan. In 2021, Mattel’s American Girl brand began to sell celebration outfits for Eid al-Fitr. The Asda supermarket sells special foods for Ramadan’s get-togethers.

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