Changes at Pitchfork signal a slower tempo in music criticism

Nearly three decades after it was established, Pitchfork, the most influential music publication of the internet age with the power to make or break an artist, is being absorbed by another entity – a men’s fashion and style magazine.

The website, beloved for being one of modern music’s true centers of gravity and renowned for its daily record reviews scored 0.0 to 10.0, will be folded into GQ, parent company Condé Nast announced Jan. 17.

At least 12 staffers were laid off, three people involved in the situation told The Associated Press on condition of anonymity because they said the situation was still fluid. Ten of those were editorial layoffs, leaving a permanent editorial staff of eight.

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