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Why Haley focuses on long game, despite Trump’s South Carolina lead

Presidential candidate Nikki Haley faces the prospect of a resounding defeat in her home state of South Carolina, where polls show her trailing former President Donald Trump by 20 points or more. Nevertheless, she’s already shrugging it off, insisting she’s in the race for the long haul.

“Dropping out would be the easy route,” the former South Carolina governor said in a recent campaign speech, noting that another 21 states and territories will vote over the next 10 days. “I’ve never taken the easy route.”  

Why We Wrote This

Polls suggest that Nikki Haley has little hope of pulling off a primary win in her home state. At present, Donald Trump’s sway over the Republican party is too large. But she is taking a longer view.

And in this highly unusual and unpredictable campaign season, some say Ms. Haley actually has good reasons to keep her candidacy going. They range from a controversial front-runner whose legal woes present a potential threat to his campaign, to Ms. Haley’s success in raising money, to a political environment in which many voters say they’re hungry for candidates other than the two major-party front-runners.  

“Political rules hit the fan as soon as Donald Trump got into the race,” says Dave Wilson, a South Carolina GOP strategist. “If you’re the backup quarterback and something happens, guess who the coach is going to put into the game?”

At a series of campaign stops for Nikki Haley ahead of Saturday’s South Carolina primary, voters gush about the Republican presidential hopeful. They praise her foreign policy experience and her calm demeanor in handling former President Donald Trump’s attacks. They point out approvingly that she’s not an octogenarian. They say it’s past time the United States elected its first female president. 

What they do not say, however, is that they believe Ms. Haley can win. 

“I don’t know that anyone thinks she’s going to win the state,” says Bev Denny, a campaign volunteer wearing various NIKKI stickers and pins, as she waits to see Ms. Haley speak in a park in Irmo. “[But] she doesn’t have to win our state to continue running.”

Why We Wrote This

Polls suggest that Nikki Haley has little hope of pulling off a primary win in her home state. At present, Donald Trump’s sway over the Republican party is too large. But she is taking a longer view.

In a normal presidential election cycle, this would probably be a campaign declared dead. Ms. Haley came in third in Iowa, lost by double digits to Mr. Trump in New Hampshire, and suffered an embarrassing symbolic defeat in Nevada’s primary, where she came in second behind “None of these candidates.” (Mr. Trump was not on the ballot, running instead in the state’s GOP caucus.)

Now the South Carolina native, who served in the state Legislature and was twice elected governor, is facing the prospect of a resounding defeat in her home state, where polls show her trailing Mr. Trump by 20 to 40 points. Nevertheless, she’s already shrugging it off, insisting she’s in the race for the long haul.

Story Hinckley/The Christian Science Monitor

“She doesn’t have to win our state to continue running,” says Bev Denny, a volunteer for the campaign from Columbia, South Carolina, as she waits to see Nikki Haley speak in a park in nearby Irmo, South Carolina, Feb. 17, 2024.

“Dropping out would be the easy route,” the former ambassador to the United Nations said in a recent campaign speech, noting that another 21 states and territories will vote over the next 10 days. “I’ve never taken the easy route.”  

And in this highly unusual and unpredictable campaign season, some say Ms. Haley actually has good reasons to keep her candidacy going. They range from a controversial front-runner whose legal woes present a potential threat to his campaign, to Ms. Haley’s success in raising money, to a political environment in which many voters say they’re hungry for candidates other than the two major-party front-runners. 

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