Tractor Supply has reversed course on its diversity, equity, and inclusion (DEI) programs after it received widespread backlash.
Earlier this month, Robby Starbuck revealed that the company provides LGBT training for employees, funds pride and drag events, and sex changes.
After a boycott campaign was launched against the company, Tractor Supply reversed course and issued a statement explaining that it was ending its DEI programs.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart,” the statement reads.
The company said that it will:
- “No longer submit data to the Human Rights Campaign
- Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
- Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
- Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
- Withdraw our carbon emission goals and focus on our land and water conservation efforts”
“We will continue to listen to our customers and Team Members,” the company wrote. “Your trust and confidence in us are of the utmost importance, and we don’t take that lightly.”
The move was celebrated by conservatives on social media.
“Wow, Tractor Supply realizes its whole customer base are conservatives and they have completely abandoned DEI. I love it,” RedWave Press wrote.
Libs of TikTok similarly said, “Wow. Incredible.”