News

Why is tiny Norway so good at sports? It’s more than Erling Haaland.

Maybe there is something to this “having fun” thing.

Yes, Norway showed up at this World Cup with their best team in 30 years, perhaps ever. They have already emerged from the toughest group with style and plundered five-time champion Brazil along the way. England awaits. That’s impressive enough for a nation with fewer people than the Philadelphia metropolitan area.

But boy, they sure have had some fun along the way. There’s no need to wait for the final. The Viking Row has already won the World Cup.

Why We Wrote This

Norway punches far above its weight as a sporting nation. The success of its athletes might be rooted in the way young Norwegians learn sports – by first focusing on the process, rather than on wins and losses.

And weren’t we here just six months ago? Weren’t Norwegian athletes making one of the world’s great sporting events their personal stage, winning hearts and golds on their way to topping the Winter Olympics’ medal table?

How does Norway do it? What’s going on in those fjords, exactly?

One answer is that, from the youngest ages, Norway thinks about sports in a radically different way. In Norway, teams do not keep score before children turn 11, and the players cannot be separated into ranks until they are 12 or 13. Sports begin not as a race to the top, but as a constitutionally guaranteed social benefit for all, a place to learn, grow, and – perhaps most importantly – have fun.

Frank Franklin II/AP

Norway’s Erling Haaland celebrates scoring his second goal during the World Cup Round of 16 soccer match against Brazil, in East Rutherford, New Jersey, July 5, 2026. Norway won 2-1 to advance to the quarterfinals.

It is in many respects the polar opposite of the youth sports system in the United States, which has been dramatically commercialized into pathways that promise elite development from the moment kids can kick a ball, lace up skates, or pick up a racket. But that hypercompetitive approach is not always best for the player, and can come at a mental cost – which is stirring American interest in Norway’s youth-sports revolution.

Previous ArticleNext Article