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Jordan has a plan to retain nation’s youth – can they sell it?

For generations in Jordan, a kingdom where family and clan come first, emigrating as a life choice was uncommon – even taboo. But, amid an economic tailspin, concerned Jordanians are now urging their children to find opportunities abroad, upending social norms.

That’s not to say young Jordanians want to leave. From an aspiring restaurateur to a hopeful NGO worker and a would-be early childcare provider, many of the roughly 60% of Jordan’s population under the age of 30 have dreams they’d like to pursue at home. Often, it’s their family nudging them to seek opportunity elsewhere.

Why We Wrote This

Even a well-crafted plan can only go so far if the people it’s meant to help don’t have faith it will work. Jordan’s vision for a future with more employment opportunities – especially for youth – is facing a test of trust.

Jordan’s leadership is racing to win over its youth with a new economic plan, hoping to revive a moribund economy and reverse a potential brain drain. Jordan is short on natural resources, water, and funds. But the biggest deficit the leadership faces is trust.

“People who have no connection to our generation or understand us are making the policies,” says Ruba Abu Hani, who, like the majority of her classmates, has been unemployed since graduating with an English degree in Amman three years ago. “Parliament, the government, no one represents us. They can’t help us; we have to help ourselves. They just need to give us a chance to do so.”

All Anas Atef wants is to open a restaurant and live next door to his parents.

His family has other plans for the 22-year-old college student: leave the country.

“The last thing I want to do is leave my family and community behind, although they are all telling me to leave,” Mr. Atef says. “I’m defying them and staying. But if the economy doesn’t turn around here, I won’t have a choice.”

Why We Wrote This

Even a well-crafted plan can only go so far if the people it’s meant to help don’t have faith it will work. Jordan’s vision for a future with more employment opportunities – especially for youth – is facing a test of trust.

In a kingdom where family and clan come first, emigrating as a life choice was uncommon, even a taboo.

But amid an economic tailspin, concerned Jordanians are urging their sons and daughters to find opportunities abroad – and not to look back – upending social norms. 

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