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When democracy’s institutions meet ‘personal brand’ politicians

On both sides of the Atlantic this week, flamboyant former political superstars have run up against the rules. Both were accused of the same transgression – a failure to tell the truth.

Donald Trump was indicted on federal charges, and Boris Johnson was condemned to a 90-day suspension from the British Parliament for lying about his breaches of COVID-19 rules, a punishment he preempted by resigning.

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Indictments against Donald Trump and parliamentary sanctions against Boris Johnson are efforts by traditional systems to rein in men who are more personal brand than politician.

The moves by the U.S. and British authorities represented an attempt to meet a challenge that has been building ever since Mr. Trump and Mr. Johnson first sought high office.

How can the centuries-old institutions, written rules, and long-accepted conventions of these two venerable democracies accommodate a brand of 21st-century politician that neither system was designed to cope with?

Neither Mr. Trump nor Mr. Johnson is a politician in the traditional sense of the word. They’re performers. Entertainers. Essentially, personal brands. While pundits frequently label both men “right-wing populists,” that’s not so much who they are, as much as it describes the political persona they embraced during their rise to power.

Will either, or both, of them now prevail? That would seem to depend less on institutional rules and regulations, and more on their ability to retain the tribal loyalty of their supporters.

Many years ago, when I was in high school, I was a pretty good wrestler. But when a friend jokingly remarked that I’d be a good guy to have alongside him in case of a mugging, I remember my younger brother chiming in: “Yeah, as long as he could tell the mugger, ‘Stay inside that circle. And stop if the referee blows the whistle!’”

Similarly constrained fights, but with real-world implications, have been raging this week on both sides of the Atlantic as two of the world’s leading democracies – the United States and Britain – moved formally to sanction men who, not too long ago, held the reins of power.

The decision by the U.S. Justice Department to indict former President Donald Trump for alleged security breaches and obstruction and Britain’s move to punish ex-Prime Minister Boris Johnson for what an inquiry has deemed serial lies to Parliament were unprecedented. And they were bound to provoke a political firestorm.

Why We Wrote This

A story focused on

Indictments against Donald Trump and parliamentary sanctions against Boris Johnson are efforts by traditional systems to rein in men who are more personal brand than politician.

But beyond the public drama, and the dueling claims of “due process” and “witch hunt,” the moves by the U.S. and British authorities represented an attempt to meet a challenge that has been building ever since Mr. Trump and Mr. Johnson first sought high office.

It is this: How can the centuries-old institutions, written rules, and long-accepted conventions of these two venerable democracies accommodate a brand of 21st-century politician that neither system was designed, or equipped, to cope with?

Amr Alfiky/Reuters

Former President Donald Trump gestures after pleading not guilty in a Miami courtroom to dozens of felony counts relating to classified documents he took from the White House.

The answer will matter, a lot, to the future shape of democratic government in America and Britain; to Messrs. Trump and Johnson, out of office yet hopeful of regaining power; and to their admirers at the head of other, less robustly rooted democracies such as Hungary and Poland, Turkey and Israel.

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