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Tennessee win for UAW could open road for labor in South

The United Auto Workers’ organizing win at Volkswagen’s Tennessee plant represents a huge step for the labor movement in the South, which up to now has proved resistant to unions.

It’s the first time the UAW has successfully organized a foreign-owned auto plant in the South, and builds on the union’s success winning big raises for its members at Detroit-based automakers last fall.

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In the United States, many foreign-owned auto plants are based in the South, where unions are weaker. But a recent United Auto Workers win could shift the narrative.

With that momentum, the union now hopes to organize other foreign-owned auto plants.

“No one should be paid less or treated worse on the job because they live in the South,” Patrick Gaspard, head of the liberal Center for American Progress, said in a statement Friday.

Autoworkers are part of a larger organizing push by the labor movement since the COVID-19 pandemic, amid a labor shortage. The South poses particular challenges, given low rate of unionization there.

Still, the minimum 25% raise over four years in new UAW contracts with General Motors, Ford, and Stellantis (owner of Chrysler) may prove a powerful siren call for nonunion autoworkers. They were averaging some $8 an hour less than established UAW workers even before the new contracts.

The United Auto Workers’ organizing win at Volkswagen’s Tennessee plant represents a huge step for the labor movement in the South, which up to now has proved resistant to unions.

It’s the first time the UAW has successfully organized a foreign-owned auto plant in the South, and builds on the union’s success winning big raises for its members at Detroit-based automakers last fall.

With that momentum, the union now hopes to organize other foreign-owned auto plants. Next up is Mercedes in Vance, Alabama, where more than 5,000 workers will vote next month on unionization. The union is also actively working to organize Hyundai’s plant in Montgomery, Alabama, and Toyota’s facility in Troy, Missouri.

Why We Wrote This

A story focused on

In the United States, many foreign-owned auto plants are based in the South, where unions are weaker. But a recent United Auto Workers win could shift the narrative.

“No one should be paid less or treated worse on the job because they live in the South,” Patrick Gaspard, head of the liberal Center for American Progress, said in a statement Friday following the UAW win at VW’s Chattanooga plant.

Autoworkers are part of a larger organizing push by the labor movement since the COVID-19 pandemic. An acute labor shortage has shifted power to employees to establish unions in unlikely places, such as Google, Amazon, and Starbucks. An uptick in public approval hasn’t hurt, either. 

George Walker IV/AP

A person walks across the Volkswagen automobile plant parking lot in Chattanooga, Tennessee, April 19, 2024. Plant workers finished voting Friday on whether to join the United Auto Workers union.

Despite these efforts, the labor movement has failed to reverse a seven-decade decline in union affiliation. In the 1950s, 1 in 3 American workers belonged to a union. Last year, the share fell to a postwar low of 1 in 10. The decline is even sharper in the private sector: Fewer than 1 in 16 workers belong to a union.

That is why the UAW is fighting so hard to organize foreign automakers: If union growth can’t keep pace with the growth in the U.S. workforce generally, it must dominate certain industries to retain its bargaining clout.

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