The ongoing feud between Kendrick Lamar and Drake has transcended hip-hop culture and is now making waves in the 2024 United States presidential race involving President Joe Biden and Republican hopeful Donald Trump.

On April 30, Kendrick Lamar released a diss track aimed at Drake titled “euphoria,” which quickly gained traction on various streaming platforms and is expected to break into the Top 5 of the Billboard Hot 100, debuting at No. 11 on the chart.

The Joe Biden-Kamala Harris campaign seized on the popularity of “euphoria” to take a jab at their political opponent. @BidenHQ social media accounts shared a video using Lamar’s track as the soundtrack to troll Donald Trump.

The video features text overlaying scenes criticizing Trump’s policies and actions: “It’s always been about love and hate, now let me say I’m the biggest hater. I hate the way that you walk over women’s rights, the way that you talk about immigrants. I hate the way that you dress, I hate the way that you sneak diss on truth social.”

Kendrick Lamar has been vocal in his criticism of Donald Trump through his music. In Isaiah Rashad’s 2016 track “Wat’s Wrong,” Lamar expresses disdain, rapping, “Might stay in the Trump Tower for one week/Spray paint all the walls and smoke weed/F### them and f### y’all and f### me.”

Similarly, on his 2017 track “The Heart Part 4,” Lamar takes a direct shot at then-President Trump, rapping, “Donald Trump is a chump/Know how we feel, punk/Tell him that God’s coming/And Russia needs a replay button, y’all up to somethin’.”

The Biden administration’s use of Kendrick Lamar’s lyrics to take a political jab at Donald Trump reflects a trend of leveraging pop culture in messaging. While it may be seen as a playful or creative approach, some view it as a diversion from more substantive political discourse.

Using rap lyrics to criticize a political opponent can come across as gimmicky and perhaps diminishes the gravity of the issues at hand. It underscores a broader tendency in modern politics to rely on external sources for messaging rather than direct, nuanced engagement on critical issues.