Major American companies are scaling back their “Pride Month” celebrations over fears of another boycott this year.

“Mainstream brands used to brush off anti-LGBTQ+ sentiment. That changed last year when conservatives organized boycotts online that slashed sales,” USA Today said.

“National retail chain Target moved its Pride displays from the entrances to the back of stores after conservative activists confronted employees and vandalized displays. This year, Target is scaling back its Pride collection and won’t carry the collection in all stores,” the outlet continued.

“Bud Light, owned by beer giant Anheuser-Busch, is still struggling after last year’s conservative blowback over a social media campaign with transgender influencer Dylan Mulvaney.”

Last month, Target announced that fewer stores would be carrying its “Pride” merchandise this year.

The move comes as the retailer received widespread condemnation for selling “Pride” materials for children last year.

“Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round,” Target said in an emailed statement to the Associated Press. “Most importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target.”