Andrew Tate, a creature of the sexual revolution who advocates masculinity without virtue, strength without tenderness, and casual cruelty by right of conquest. His popularity is an indication that in our pornified, post-Christian society, this particular path has proven attractive to legions of confused young men. These men desire, as men always have, to be heroes—but in a society that has left them with no guidelines or pathways for achieving true heroism, many cling to the false promises of Andrew Tate.
Over the past year, thirty-six-year-old Andrew Tate has become a cultural phenomenon. On social media, the former British kickboxer-turned-influencer is one of the most famous men in the world, with over eleven billion views on TikTok alone. Tate is the personification of various internet subcultures, combining the critiques of the anti-feminist “manosphere” and the alt-right with the posture of a pickup artist. A self-described pimp who has stated he believes sexual fidelity is only for women, he made his millions running porn sites. He now uses social media to accrue legions of young male fans and monetize them by running online programs such as Hustler University, which sells tips on how to pick up women and get rich quick. His popularity grew when several social media platforms decided to simultaneously de-platform him, landing him interviews with everyone from Tucker Carlson to Piers Morgan.
On December 29, Romanian authorities arrested Tate and his brother at his Bucharest mansion on charges of human trafficking. Six women have accused Andrew Tate (and other suspects) of running a “lover-boy” scheme in which they persuaded women they wanted a relationship but then forced them to perform in pornographic videos. He remains in jail without bail on charges of rape and sex trafficking.
Tate’s status as an international internet celebrity makes this more than a local crime story. It is crucial to understand why he is wildly popular among men today. Tate made his money by turning his romantic partners into “camgirls” and selling their bodies to viewers online. On a now-deleted section of his website that pitches his tactics to other men, Tate wrote:
I’ve been running a webcam studio for nearly a decade, I’ve had over 75 girls work for me, and my business model is different than 99% of webcam studio owners. Over 50% of my employees were actually my girlfriend at the time and, of all my girlfriends, NONE were in the adult entertainment industry before they met me. . . .